Monday Night Pickup Trucks

This past Tuesday, GMC inked a deal with the National Football League that positions the brand's products as "official vehicles of the regular season".

Which, as far as can be determined, simply means that GMC advertising will be very prominent both on televised games, and at the event itself. Two ads, somehow relating trucks to the "gridiron", will expose the viewing audience to the lineup.

Additionally, the "Professional Grade in Motion Tour" will visit Monday Night Football stadiums, and allow visitors to test drive the current product range.

Which, given the large audience of NFL programming, should help expose the brand to more potential customers.



I'm just trying to figure how an opening spot featuring, among other people, Hank Williams Jr. and tightly-clad women waving from a Sierra Denali, carries the brand's tagline of "professional grade"...

You can read the entire explanation of the promotion tie-up here.